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However, literally every character I have played has been told time and time again, "go train more" or "you'll be helpful when you're a higher rank" so on and so forth.
I've had that experience on both of my characters in the game too. I just don't pay attention to it. So far the only characters I've played are magic users, so they have "some" ability to level without grinding (it's just a different form of grinding - casting spells). The odd Paragon who pays attention to their duty is available too.
I'm going to withhold suggestions, obviously anything to increase RP is good. I like to think that the level of the mud's RP is also in player hands, you make the game what you want. If there isn't RP going on you can bring it to a situation, and force others to react. BUT rewarding RP is a good strategy.
I think the players themselves should celebrate and promote good RP as much if not more than the PvP / PK battles that go on and people measure their digitial worth against. (Even if that is only a shout out on the forums.)
I used to play a mud 20 years ago (that's depressing) that had a think channel that players could use like the prayer channel, but for their internal dialogues. The imms of the mud, who could opt to hear any channel (or turn them off if they were busy - I believe), would often use the think channel dialogues to inform themselves of situations and improve RP, by either taking over an NPC or involving their own characters directly.
I liked it because it gave players and imms a way to flesh out contradictions and subterfuge in characters. The nice-acting evil character (with alterior motives, for example). Or the quiet good character, who is too shy to talk.
That mud had a dedicated team of imms who were mostly RP instigators and who evaluated and enforced the RP of the game. Often macro plots were orchestrated by the imms, and the imms were empowered to shake the world up from time to time.
They built and introduced alternate zones, for example a city that was part of one civilization was rebuilt as a burnt wreck after it was sacked. Similar type of events happened in the other direction. Areas were built up and fortified.
Anyway, all that to say, empowering RP is probably the best way to incite exciting play. (But that responsbility falls on everyone)
Friday the 13th ... bring the flames